Take a whiff of this stuff, trust us

Kansas City Star | 06/02/2005 | Take a whiff of this stuff, trust us: "Take a whiff of this stuff, trust us

PHILADELPHIA — A hormone known to make fools fall in love may also part fools from their money, according to a recent experiment from Switzerland.

There, a team of psychologists and economists set up a game simulating financial investment and found that a whiff of the hormone oxytocin — previously linked to mating in other mammals — induced human subjects to more readily trust others with money. The findings were published in today’s issue of the journal Nature."